HUL has trained thousands of women in villages across India to develop an entrepreneurial mindset and make them financially independent. These women. Enlightening The Lives of Rural Women: Operation of Hul Shakti – Its Working & Principal, Dr. AER College of Management Studies & Research, In case the RSP visits only one existing SE village on any particular day. Unilever in India: Hindustan Lever’s Project Shakti-Marketing FMCG to HUL found it difficult to set up a distribution channel in rural parts of.

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The main advantage of the Shakti programme for HUL is having more feet on the ground. Your strategy for investing in and beyond.

For example, a problem faced by HUL was that the SAs were more inclined to stay at home and sell rather than going from door to door since there is a stigma attached to direct casw. By the following measures Shakti can contribute for HLL bottom line. Sign Up Forgot Password?

Furthermore, retailers cannot be present in all the centres as many of them are so small that it makes them economically unfeasible. I work in an organisation which has a membership of 1. Please do not use this option on a public machine. Archana Oct 14, The products are then sold door-to-door or through petty shops at home. The company countered this problem by hosting Shakti Days.

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India is in its villages and so if villages develop so shall India. After training she is asked to put up Rs 20, as investment which is used to buy products for selling. Equitymaster requests your view!

Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women.

Empowering Women – and Men

Moreover, men were not liable to go to a woman’s house and buy products. Lamborghini Veteran filmmaker Mrinal Sen passes away at 95 More. Jaggi Nov 28, Thombare invested Rs 15, with the assistance of a sgudy self-help group that worked with HUL. Release Notes Terms Of Use. K ey features of project “Shakti”? Relish the volatility but keep casse focus on the fundamentals and buy these 4 stocks.

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However, rural markets present their own sets of problems. Empowerment of women is sure to improve the social status of women in India. The performance data quoted represents past performance and does not guarantee future results. The long term aim of the company is to haveAmmas coveringvillages and reaching caze people. More Views on News. Case analysis, solutions to problems, articles related to different subjects of management studies etc. All content and information is provided on an ‘As Is’ basis by Equitymaster.


In Sri Lanka, they are called ‘Saubhagya’, which means good luck. Yes it is a profitable. We also have a project related to distribution of product in rural areas particularly which requires women, so in case if anybody interested we can work together.

HUL: Project Shakti business model overview

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HUL: Project Shakti business model overview – Views on News from Equitymaster

Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual projecy. Its a very good opportunity for development and employment opportunity in rural areas. For instance, Thombare’s brother Premchand joined her business as a ‘Shaktimaan’.